Apteo

2021

From 2018–2022, I worked with the founders of Apteo, as their first design hire and eventually as Head of Design. From our beginnings as an A.I.-powered stock prediction app, Apteo has evolved into the best way to help ecommerce store owners segment their customers, create automatic retargeting campaigns, and increase their sales.

Alongside another designer, we work directly with Apteo’s founders and Head of Growth to conceptualize, wireframe, and design full user flows to allow store owners to easily connect their stores and begin receiving insights into their business.

The screenshots shown here are indicative of the app as of Spring 2021.

Update: As of December 2022, Apteo has been sunsetted and is no longer under active development.

Investors: Ripple Ventures

2019 Entrepreneurs’ Roundtable Accelerator

The Problem We’re Solving

Successful ecommerce store owners tend to have a multi-channel approach to their marketing and advertising efforts. Between social media ads, email, and SMS marketing, it’s hard to know where to focus your budget for maximum return.

While many know that it’s much more expensive to acquire a new customer than to retain an existing one, most store owners spend an outsized amount of money on social media advertising in order to get new customers. However, store owners often neglect their existing customers, and this is where Apteo can help.

The Apteo app generates easy-to-understand Segments which allow store owners to effectively target these customers with different techniques. While your “Big Spenders” might respond well to a new Product Launch email, your “Lapsed Customers” might need a bit more of a nudge in order to make a purchase. With the Apteo app, store owners can easily create automated Campaigns to send the right customer the right message, at the right time.

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More work