2016 – Brand Design
Design of a digital campaign for the launch of 360 video at Vimeo. Collateral included social media, display advertising, email campaigns, landing pages and blog posts. The campaign is based around the balloons as a vehicle for the immersive environment one may find themselves in when experiencing 360 video. Working closely with the Brand Design team, we launched a cohesive campaign to drive awareness among viewers, creators and filmmakers. Creative direction from Zack Davenport at Vimeo.