2018–9 — Website + UI Design, Branding, Logo
Branding and UI design for Apteo’s new AI stock prediction app: Milton. As the Lead Designer for this project, I designed everything: logo, brand guidelines, icon system, landing page design, and marketing emails. I worked directly with the founders to build the core product and accompanying marketing touchpoints from ideation to launched product.
Brand Typography Guidelines and design examples
Custom icons for use across the interface and website.
The core Milton product, as it stands today is a “Smart Watchlist”. After users sign up for an account, they are able to search from 1,000 US stocks, add each to their watchlist, and see vital info about each stock.
I also designed “Empty States” with custom spot illustrations to entice the user to add stocks to their watchlist.
Based on weekly user feedback sessions, I produced various design iterations of the core product. These screenshots are early ideas showing various filtering and search functions for Milton’s Stock Ideas.
Throughout the weekly design sprints, I designed various charts, illustrations, and graphics for use across different iterations of the landing page and product explanation process.